PC Children's Charity

Kids should go far. Not hungry.

President's Choice Children's Charity is an independent, registered Canadian charity. Our dual purpose is to remove hunger as a barrier for a happy life, and to educate children about food and nutrition. With the support of Loblaw stores, colleagues, vendors and millions of customers, our national signature program, Power Full Kids, reaches children and youth in approximately 1,100 communities everyday – during school and all summer.