Sound exhibit a great opportunity for seniors, says business owner

Rob Hamilton was thrilled after a visit to Sound, Just Sound at Joseph Brant Museum.

He could see the importance of having people – specifically seniors – learn more about sound and decided to support it through his business, Hearing Well Matters.. From now until the exhibit’s completion at the end of March, seniors can visit for half price - $4.

It's a special rate for the special subject of sound, explains Hamilton, who’s called Burlington home for 25 years and discovered the new exhibit when he was walking with his wife. They live nearby, and Hearing Well Matters is also just around the corner at 573 Maple Ave., in the IDA Plaza.

Hamilton said he was so impressed by the exhibit that he immediately pursued the partnership with the Museums of Burlington to help make it more affordable to seniors.

As both the owner and clinician, Hamilton has been testing the hearing of Burlington residents since 2020. Prior to that he worked for five years at Starkey Hearing Technologies, one of the leading global manufacturers of hearing instruments.

“Hearing is our most social of senses,” said Hamilton, who lives with hearing loss himself and wears hearing devices. “With a focus on sensing sounds, this exhibit is a great fit for Hearing Well Matters and we encourage all seniors to take advantage of the fee.”

The exhibit is a production of the Sherbrooke Museum of Nature and Science with the contribution of Heritage Canada and the Quebec Ministry of Culture and Communications. Visitors can explore sound in ways they never imagined possible through several interactive games and experiments.

Visitors can also add a film screening to their Museum visit on upcoming Saturday afternoons. “Making Waves: The Art of Cinematic Sound” reveals the hidden power of sound in cinema, introduces viewers to the unsung heroes who create it. It will be showing on Jan. 13, Feb. 10, and March 2 at 1 p.m. and is 1 hour 34 minutes long. Hamilton plans to attend the January screening.

Joseph Brant Museum is open Tuesdays to Saturdays, 10 a.m. to 4 p.m, Sound, Just Sound is included with the price of regular admission.